—feel good drinks:

_i worked with another student on this project which involved advertising the drinks company 'feel good' with the aim of creating brand awareness

_ we have used bright colour, not only to grab attention but to make people feel good_This is especially important for those who have boring, uneventful commutes to work_It is likely to be remembered if it stands out_Our advertisements are simple, which is a contrast to the often heavy detail and illustrative styles currently promoting products, there is no detailed information, its easy to read with a simple but professional typeface_The target market will only have a matter of seconds to see the advertisement, and we believe that these adverts portray the vital information within this short timescale

_We created 5 different billboard advertisements_There are a series of reasons for this_ One is that it keeps in with the current trend of consuming ‘five fruit and vegetable portions a day’ and By having 5 different billboard designs it allows our target market to become involved in the advertising campaign by ‘visually collecting’ the 5 different advertisements_This is likely to lead to higher recognition of the product and increase sales because of it

_We have created a point of sale advertisement to further promote the company, which is shown on beneath the billboards