home grown

in short:
_a branding project for a government funded company which aims to encourage people to grow more food despite the lack of allotment space

in length:
_the brief from ucf was to create a green company_i wanted to create something which was not only green, but didn't shout about being
green, in a simlar way to eBay_i created the brand 'home grown' which aims to create awareness about growing your own food in the home,
or in the garden/yard

_i designed an advertising campaign (shown below) with the idea to create awareness of the brand and forward people to the website where
a free promotional information pack and set of seeds can be ordered_the advertisements include pictures of various vegetables that can be
grown in the uk, with tags which state unusal places where the food has grown