—pepsi fridge pack:

_as part of a starpack project for pepsi, i created a new logo and surface graphics_the brief required a 'fridge pack' to contain between 6 and 12 cans/bottles of pepsi cola_my idea is to place 6 cans inside a large can, creating a novel idea_inside the lid of the fridge pack is a blow-up ice bucket, perfect for parties when drinks need to be kept cool and there just isn't the space in the fridge (images of a full-scale mock up will be uploaded soon)