—texperts:

_i worked with another student on this promotional work for texperts, a comapny you text questions to inorder to get responses_When creating our advertising campaign we believed that the best way to promote the service was by telling people about it exactly when they need it

_We thought about places were a lot of questions are asked, and decided that the ideal place was in a pub_This social atmosphere is full of discussion, and sometimes lacks answers_We therefore decided to come up with 5 different beer mats with questions on_However the Texperts logo replaces the answer_We have created these beer mats in the style of Texperts using black and white printing and using the Rockwell typeface

_The pub situation is often the best place to get people to spend money, not only because they are often under the influence of alcohol but also due to social pressure_The beer mats also have the question mark die-cut from them_This will add some cost to the production of the beer mats but in large volumes unit cost will decrease_By die cutting the question mark the beer mat is more likely to be remembered, which is important for the company

_This advertisement is also the perfect opportunity for the target market to understand the benefits of the company, it is cheap to produce, especially in large volumes but has the possibility for a high return on the company’s investment