in length:
_as a self initiated brief i wanted to understand what it would be like to advertise a classic car (such as the vw camper) to a recession market
without using promotional offers (such as the scrappage scheme)_i decided to set the target market as men, who would buy the vehicle for
holidays (mainly short weekend breaks) with family or friends_i created three variations of the advert, each containing different reasons to
buy the vehicle within the road signs

_due to the customisation that is assosciated with vw's i believed creating model sets would be an ideal method to further emphasise the
vw style_i created three 1200mm square models and photographed them to create the three advertisements shown below